Our Campaigns
Over the past 18 years we’ve been helping people reduce nasty and unnecessary chemicals from their lives by making more informed choices about the everyday products they use through our campaigns.
We believe this is important for a number of reasons; at latest count, there are around 84,000 chemicals in existence for commercial use today, with 1000 new chemicals developed every year around the world. Legislation can’t keep up with chemical development and many regulations worldwide are woefully out of date. Facebook and Twitter have allowed us to make strong connections with our community and get our messages out there.
Opt Out on Facebook 2011
Our Opt Out campaign was aimed at raising awareness of some of the nasty chemical ingredients used in common household products. Many chemicals used in common household cleaning, body care and baby care products are known skin irritants, breaking down the skin’s fatty acid protective layer, and potentially creating health problems such as eczema and dermatitis. The people ultimately testing the safety of these chemicals, is us.
Little Treasures Personalised covers 2011
Children are most at risk to the effects of toxic chemicals in our homes. They consume more on a body weight basis than do adults, they breathe more rapidly and therefore inhale more potentially polluted air, they crawl around poking in dusty corners and stick everything they can find in their mouths. Helping raise awareness of the nasty chemicals that can be found in everyday products and the effects they can have on those who are most vulnerable – our babies and young children.
We invited people to help spread the message about who should bear the burden of proof by creating their own ‘opt out’ billboard on facebook with the message – ’I’m not a guinea pig’.
Our Little Treasures personalised covers went out to thousands of parents, helping to spread the word about how important it is to protect our babies and small children from the potentially harmful effects of nasty chemicals in our homes.
